1966

Coronado

ADVERTISING

The first advertising campaigns featuring CORONADO highlighted the technological aspect. It was an obvious angle due to the broad range of innovation in polyurethane foam applications, in addition to our company's industrial vocation, developed within a production district centred on high quality craftsmanship. The product was wildly successful, as we can see from the numerous copies from other companies! The communication that followed was then focused on the timeless elegance of a true evergreen product.