1969

Serie UP

ADVERTISING

This innovative product also destroyed all previously consolidated purchasing dynamics (purchase by order with long waiting times). The vacuum packing made it easy to store and transport the product. It also allowed for impulse buying, which led to the idea for a strong advertising campaign that could reach the masses, making reference to a more evocative world, the world of fashion. This is why a high-impact campaign was chosen, placed in abstract contexts, using the photographer Klaus Zaugg.