1972

Le Bambole

ADVERTISING

With the successful experience of the advertising campaign for the Up series in mind, for the launch of LE BAMBOLE the company opted for an approach connected with the icon of the moment: jeans. Thanks to the work of Oliviero Toscani and the model Donna Jordan, the launch of the collection on the occasion of the Salone del Mobile in Milan was characterised by a highly creative, distinctive and slightly provocative campaign, which once again broke the rules for advertising in this sector